The objective of these online firms is to check for information provided by bloggers and other internet users that hurt the reputation of the client. They have advanced systems that enable searching and filtering of information about the client all over the web. All articles and blogs that are not suitable are taken down, and the sites are blocked permanently. The companies ensure no more people can continue seeing the results that had been searched earlier by other people. The firms work in close coordination with Search Engine Optimization companies to take down all the information. When you search for the particular event, no results or anything related to the celebrity is found. Bright Past offers online reputation management service which is much more than regular PR. This firm works with search engines like Google, Yahoo, and Bing professionally; it can minimize the consequences of negative reviews and maintain your online reputation at the proper level.
White hat services
PR firms play a special role in ensuring that people get to know more about the company or celebrity that are searching for. In the event that drove some traffic to search an article or event that could put a bad image on the person, the firms come up with other topics and put them high in the search engines. When readers are searching for some information, they are redirected to logs that have been made by the PR company. The other information is kept off the reach even if you try many ways of searching. Many people have paid for these services where the firms have been promoted, and the bad deeds become a past all over the internet.
Black hat firms and their roles
Unlike white hat companies, black hat ones play a different role. They are involved in publishing information that is unwanted, untrue, and that affects the reputation of a firm. These companies are run by malicious people and often the people behind them are hunted down by security firms. The firms are also paid by people who are antagonists and would wish to see other firms fall or popular people lose their fame because of wrong deeds. These firms are not registered and are hired through crooked means. They are used mainly to blackmail people for monetary gains. Those who are found are charged for criminal actions and fined heavily.
Writing better reviews about a company or celebrity
One way that is used in countering the bad image that has been created by a person on the internet is putting up positive blogs and articles. The PR firm has highly trained individuals who research on the person and try to create suitable topics which will capture the attention of millions. The topics used are simple and exciting. They use the platform of Search engines where they trigger the ranking of these blogs to be read by people. Better reviews are written on products hence people will read and trust the new information that is availed. It is necessary the most suitable topics are chosen such that they will draw the attention and soon become sensational on the internet. The PR firms are experienced hence will choose the best words and arrangements which readers will be willing to read and share with the rest. The bad things soon become buried, and the people enjoy better lives.